If you have a business and you’re looking to improve your online presence and you don’t want to invest in an in-house team, outsourcing SEO can be the best strategy for you. Outsourcing SEO involves hiring an external expert to manage your company’s SEO activities. This can help your business to improve its search engine ranking, enhance visibility, and hence increase organic traffic.

Benefits

Expertise and focus on core task: SEO requires knowledge of the latest algorithms and techniques, so hiring a professional will allow your team to focus on your core business, while the SEO agency will take care of the online optimization.

Experts’ assistance and cost-effectiveness: Outsourcing allows you to access talent that you’ll not be able to recruit in a full-time role as it’s not cost-effective and time-consuming as well. So, when you outsource, the SEO deliverables are handled by professionals with specific knowledge due to the experience they have.

Scalability: Outsourcing makes managing your clients’ needs much easier, as you’ll be able to scale your service up and down according to the demands from the clients without laying off or hiring staff.

SEO services you can outsource

Link Building: You need high-quality backlinks for higher rankings in search results. Although link building is one of the most tedious SEO tasks, you can hire specialists to handle every aspect of your link-building campaign.

PR campaigns: An effective way to build your website authority and boost its online visibility is digital PR campaigns. You can outsource everything, from media outreach to digital PR specialists, even for the content too. They could help you secure do-follow links and coverage on some of the most authoritative publications online.

Keyword Research: Find out specific keywords searched by your potential clients to top the search engines ranking. You can easily dominate rankings by using long-tail keywords, as they’re not likely used but are more niche and relevant to the potential users.

Internal Linking: An SEO specialist can help you implement an internal linking strategy that prioritizes key pages. They can also eliminate orphan pages and other issues affecting SEO performance.

Website Audits: You want to outsource a technical SEO specialist to analyse aspects like site structure, crawl errors, and indexing issues that could impact SEO performance.

Schema Markup and Site Optimisation: Adding schema markup helps search engines understand your content better. It also increases your chances of landing a rich snippet for relevant searches.

Now that page speed is a verified Google ranking factor, a technical SEO specialist can help you increase the loading speed of your website by analysing the speed of your client’s website and looking for opportunities to reduce loading time by compressing images, minifying CSS and JavaScript files, and many more.

How to outsource SEO Services

·        Decide which projects to outsource, get to know your strengths and expertise; only outsource those that you have very little idea about.

·        Set goals and KPIs; it’ll help you outsource SEO Services accordingly and effectively, like if you want to increase sales, you might want to focus on buyer intent keywords and local SEO improvements, or it could be increasing organic traffic for brand awareness.

·        Define scope of work, define the tasks, deliverables, deadlines, and budget for the SEO provider to reduce the risk of miss understanding.

·        Create SOPs and measure results; defining your work will help you measure the results as well.

Who to outsource

You have two options: individual contractors and freelancers or an SEO reseller agency.

Using individual contractors or freelancers has its benefits, as they’re flexible and their specialised skills will help in standalone tasks like technical SEO audits.

However, partnerships with SEO reseller agencies tend to be a better option for delivering content and link building.

Conclusion

Outsourcing can enhance your agency’s capabilities without the expense and commitment of expanding your in-house team. It’s an excellent solution for growing agencies. While outsourcing SEO, things like flexibility, transparency, and his ability to monitor orders and campaigns should be kept in mind. The end goal of your SEO outsourcing should be to provide your clients with the best possible results.

That’s how you strengthen client relationships and boost your agency’s reputation.